# Navvix Limited - llms.txt

> This site belongs to Tim Norris-Wiles, a GTM operator in adtech, martech, data and AI based in London. He is currently scaling Neuralift AI, a deep learning customer segmentation platform. Previously he held senior roles at LiveRamp, Habu (acquired by LiveRamp), mParticle (acquired by Rokt), and Krux (acquired by Salesforce).

## About Tim

Tim has 20+ years of experience launching and scaling technology companies across international markets (UK, DACH, APAC, Americas). His career includes senior roles at Habu (data clean rooms, privtech, adtech — acquired by LiveRamp), mParticle (CDP, martech, customer data — acquired by Rokt), Krux (DMP, adtech, data management — acquired by Salesforce), AOL Platforms (adtech, programmatic, ad serving), and WebFusion (hosting, infrastructure — acquired by GoDaddy). His expertise spans international market entry, sales engineering, data strategy, competitive positioning, technical product marketing, and solution architecture. His network is heavily weighted toward Director to C-Suite contacts across media, retail, CPG, tech/data, sales, and engineering.

- LinkedIn: https://www.linkedin.com/in/timothynorris/
- Current company: https://neuralift.ai
- Personal site: https://www.navvix.co

## Blog

The blog contains original articles, cross-posted media appearances, podcast and video interviews, press releases, and side project write-ups spanning 2015 to present.

### Original Writing

- [Data Clean Rooms Are Evolving](https://www.navvix.co/blog/data-clean-rooms-are-evolving/) - An insider's account of why 90% of clean rooms only ever held one company's data and ran BI on it, how the shift from SQL/CPU to deep learning/GPU makes unsupervised discovery on raw data more valuable than pre-built taxonomies, and how vector embeddings (IAB Tech Lab's direction) offer a privacy-safer alternative to shipping IDs for activation, with the accuracy trade-offs that don't actually bite for reach media (June 2026)
- [Two Agentic CDPs in Two Days](https://www.navvix.co/blog/two-agentic-cdps-in-two-days/) - On Hightouch and Databricks both claiming the "Agentic CDP" in 48 hours, why Databricks' CustomerLake breaks the warehouse's neutrality and commoditises activation, and why "agentic" is only worth anything if there's real deep-learning intelligence underneath the agent (June 2026)
- [Publicis is Buying More Than People Realise](https://www.navvix.co/blog/publicis-bought-more-than-people-realise/) - An insider's read on the $2.2bn Publicis acquisition of LiveRamp, covering the low multiple, the identity crisis paradox, the underestimated DataFleets/Habu/Safe Haven stack, the AI angle that early coverage is missing, and the awkward Lotame question (May 2026)
- [The Only Lever Left?](https://www.navvix.co/blog/the-only-lever-left/) - Why private equity consumer portfolios are running out of traditional value creation levers, and why deep learning applied to first-party customer data is the one that hasn't been pulled yet (May 2026)
- [Fix the Seed, Fix the Lookalike](https://www.navvix.co/blog/fix-the-seed-fix-the-lookalike/) - Why seed quality matters more than seed size for lookalike audiences, how deep learning finds segments SQL filters can't see, and why distance-to-centroid is an underrated precision dial (April 2026)
- [Four Futures, Two Kids, and a Claude Code Subscription](https://www.navvix.co/blog/wef-four-futures-parenting-ai/) - Commentary on the WEF's Four Futures for Jobs 2030 report, the human-skills gap in the WEF skills research, and a personal account of supervising two kids building games with Claude Code (April 2026)
- [Scaffolding Is Commoditised. Brand Isn't.](https://www.navvix.co/blog/scaffolding-is-commoditised-brand-isnt/) - On coding models, static sites with Astro and GitHub Pages, and why brand and imagery matter more than ever in an AI-scaffolded web (April 2026)
- [Lizzy 7B: The UK Just Got Its First State-of-the-Art Sovereign LLM](https://www.navvix.co/blog/lizzy-7b-uks-first-sovereign-llm/) - Coverage from the Flower Labs AI Summit 2026 on the UK's first sovereign LLM, including benchmarks, SuperGrid platform analysis, and Flower's federated learning journey (April 2026)
- [Databricks State of AI Agents: Thoughts and Commentary](https://www.navvix.co/blog/databricks-state-of-ai-agents-commentary/) - Commentary on Databricks' State of AI Agents report, covering failure rates, governance, and multi-model architectures (April 2026)
- [Neuralift and the Four Layer Marketing Stack](https://www.navvix.co/blog/neuralift-and-the-four-layer-marketing-stack/) - A four-tier model for positioning Neuralift in the marketing and data stack (March 2026)
- [Apple's Next Device Isn't an AI Computer. It's an AI Router.](https://www.navvix.co/blog/apples-next-device-isnt-an-ai-computer-its-an-ai-router/) - Opinion on Apple's play to become the home AI routing layer (March 2026)
- [Designing Publisher Business Models for Humans and AI](https://www.navvix.co/blog/designing-publisher-business-models-for-humans-and-ai/) - Opinion on how publishers need parallel monetisation stacks for human and machine visitors (March 2026)
- [DungeonLift: I Built a Dungeon Crawler as a GTM Tool](https://www.navvix.co/blog/dungeonlift-a-dungeon-crawler-for-gtm/) - Building a pixel-art dungeon crawler for startup distribution and why creative GTM matters in 2026 (March 2026)
- [Following the Logic: My Path to Habu](https://www.navvix.co/blog/following-the-logic-my-path-to-habu/) - Career narrative from AOL through Krux, mParticle to Habu (June 2021)
- [What Is a Data Clean Room?](https://www.navvix.co/blog/what-is-a-data-clean-room-admonsters/) - Explainer on clean rooms for AdMonsters (February 2022)
- [Top 4 Data Clean Room Predictions for 2023](https://www.navvix.co/blog/top-4-data-clean-room-predictions-2023/) - Bylined predictions piece for The Drum (January 2023)
- [Data Clean Rooms Come of Age](https://www.navvix.co/blog/data-clean-rooms-come-of-age-pmw/) - Opinion for Performance Marketing World (January 2025)
- [Customer Data: Beyond Advertising](https://www.navvix.co/blog/customer-data-beyond-advertising/) - Why data strategy should extend beyond ads (September 2017)
- [Validity: The Fifth V of Big Data](https://www.navvix.co/blog/validity-fifth-v-big-data/) - Adding legal compliance as a dimension of big data (May 2018)

### Media & Interviews

- [AI Marketing Pioneers - New Digital Age](https://www.navvix.co/blog/ai-marketing-pioneers-new-digital-age/) - Interview on deep learning segmentation at Neuralift (January 2026)
- [Clean Rooms Will Help Data-Driven TV Into a New Era](https://www.navvix.co/blog/clean-rooms-data-driven-tv-the-media-leader/) - The Media Leader interview on CTV and clean rooms (June 2025)
- [The Hope, Hype and Reality of Data Clean Rooms](https://www.navvix.co/blog/hope-hype-reality-clean-rooms-digiday/) - Quoted in Digiday on clean room adoption gaps (August 2022)
- [SalesTechStar Interview: EMEA Expansion at Habu](https://www.navvix.co/blog/salestechstar-interview-habu/) - Q&A on EMEA strategy and clean rooms in B2B (July 2021)
- [TechRound Profile: MD EMEA at Habu](https://www.navvix.co/blog/techround-profile-habu/) - Profile piece on Habu and privacy-enhancing tech (March 2023)
- [How Adtech is Correcting Itself Post-GDPR](https://www.navvix.co/blog/adtech-correcting-post-gdpr-the-drum/) - The Drum on GDPR impact (July 2018)
- [EU Privacy Reform and US Marketers](https://www.navvix.co/blog/eu-privacy-reform-us-marketers-the-drum/) - The Drum on GDPR preparation (April 2018)
- [OpenGDPR Framework for DSARs](https://www.navvix.co/blog/opengdpr-framework-dsars-iapp/) - IAPP coverage of the OpenGDPR open-source project (May 2018)

### Video & Podcasts

- [NeuraLearn: Segmentation in an Age of AI](https://www.navvix.co/blog/neuralearn-segmentation-in-age-of-ai/) - Educational video on deep learning segmentation for Neuralift (February 2026)
- [On Stage: CTV x Retail Media at Retail Media Summit UK](https://www.navvix.co/blog/retail-media-summit-ctv-meets-retail-media/) - Panel with Alex Hodge from Warner Bros. Discovery (October 2025)
- [CTV's Data Hurdles are More Perception Than Reality](https://www.navvix.co/blog/ctv-data-hurdles-perception-reality-videoweek/) - VideoWeek interview on CTV data (March 2025)
- [Podcast: Data Clean Rooms with Keshav Parthasarathy](https://www.navvix.co/blog/data-clean-rooms-retail-media-insights/) - Retail Media Insights podcast (October 2023)
- [Decentralised Approaches are Simplifying Clean Room Collaboration](https://www.navvix.co/blog/new-video-frontiers-decentralised-clean-rooms/) - VideoWeek at New Video Frontiers, keynote speaker (May 2022)
- [Podcast: The AdPod with Wayne Blodwell](https://www.navvix.co/blog/the-adpod-data-clean-rooms/) - Clean rooms as the theme of 2021 (December 2021)

### Press Releases

- [Habu Expands Internationally](https://www.navvix.co/blog/habu-expands-internationally/) - Appointed MD EMEA at Habu (June 2021)
- [mParticle Expands into Europe](https://www.navvix.co/blog/mparticle-expands-into-europe/) - Appointed GM EMEA at mParticle (February 2017)
- [Krux Opens Offices in France and Germany](https://www.navvix.co/blog/krux-opens-france-and-germany/) - Elevated to Country Manager DACH at Krux (September 2015)

### Side Projects

- [Is It A Derby? Settling the Debate With Data](https://www.navvix.co/blog/is-it-a-derby/) - A data-driven app to settle whether a football match qualifies as a derby (April 2026)
- [Building a moOde Audio Remote Display with a Raspberry Pi3](https://www.navvix.co/blog/moode-audio-remote-display/) - Now Playing display for a home audio setup (March 2026)
- [Blissify: Algorithmic Playlists for Offline Music](https://www.navvix.co/blog/blissify-algorithmic-playlists-for-offline-music/) - Bringing Spotify-like music discovery to a local FLAC collection (March 2026)