I spoke to Ronan Shields at The Drum about how GDPR’s arrival was forcing the European adtech sector to fundamentally rethink its approach to data. This was just weeks after GDPR went live and the industry was still figuring out what the new normal looked like.

The piece covered how companies were adopting more conservative data practices and why those with strong first-party data strategies were best positioned to come out the other side. I was at mParticle at the time as GM EMEA, so we were seeing this play out in real time with our customers.

Read the article on The Drum (paywall)