london · taking select engagements · updated apr 2026
GTM expert for adtech, martech, data & AI
20 years launching & expanding technology companies into the UK, EMEA & internationally... three venture exits, deep roots across the data & martech ecosystem, and a habit of showing up early on the next curve. Currently leading go-to-market at Neuralift AI.
3
venture exits · Krux / mParticle / Habu
>20y
in tech, media & AI
9,000+
professional network, global
4
regions operated: UK · DACH · APAC · Americas
career log
2026 →
Neuralift AI:Head of Global GTM
2024–25
LiveRamp:Global Specialist, Clean Rooms
2021–24
Habu:MD EMEA / Interim CRO→ LiveRamp
2020–21
Consulting:Clarisights · QuickFrame · ArcaBlanca
2016–20
mParticle:VP Sales, GM EMEA→ Rokt
2014–16
Krux:Country Manager UK / DACH→ Salesforce
2010–14
AOL Platforms:Head of Pub Sales UK/IRE(defunct)
2009–10
WebFusion:Data Centre Sales→ GoDaddy
2006–09
University of Lincoln:BSc (Hons) Web Technologies
2004–06
Bakkavor:Service Desk Analyst
areas of expertise
01
International market entry & expansion
02
Board / CEO advisory
03
Sales engineering
04
Data & product strategy consulting
05
Technical product marketing
06
Vendor diligence & review
07
Competitive positioning
08
Solution architecture
network shape
Distribution by seniority × function
n = 8,923 · Q1 2026
C-Suite
VP
Head
Manager
IC
Leadership / Exec
Marketing / Media
Ops / Strategy
Data / Prod / Eng
Sales / Commercial
Other
recent writing
2026-04-30
Fix the Seed, Fix the Lookalike
opinion
2026-04-20
Four Futures, Two Kids, and a Claude Code Subscription
opinion
2026-04-17
Scaffolding Is Commoditised. Brand Isn't.
opinion
get in touch
Need a GTM operator who has been there before?
Advisory, interim exec, or board-level input on international expansion, clean rooms, CDPs, or AI go-to-market. LinkedIn is the best place to reach me.