I was interviewed by Justin Pearse at New Digital Age about how we’re using deep learning at Neuralift to rethink customer segmentation, and why this isn’t about speeding up old processes… it’s about creating fundamentally better ones.

We covered a lot of ground including how neural networks discover patterns that rules-based tools miss, why traditional segmentation approaches are holding marketers back, and what it actually looks like to plug deep learning into a data warehouse and let it find segments you’d never think to look for.

Read the full interview on New Digital Age