I spoke to John Moulding at The Media Leader about how data clean rooms are changing the economics of TV advertising. The core argument is that clean rooms let broadcasters prove TV’s direct business impact through deterministic outcomes, which opens the door to thousands of digital-native advertisers who previously couldn’t justify the spend.

This was during my time leading international expansion at LiveRamp’s clean room business, and a lot of the thinking here still holds up… the gap between what TV can prove and what digital can prove is closing fast.

Read the full article on The Media Leader