A VideoWeek interview where I discussed why the perceived data challenges in connected TV are often bigger in people’s heads than they are in practice. While early data-enabled CTV products required substantial technical effort from all parties, the technology has advanced significantly even over the past year, making implementation far more accessible than advertisers might believe.

The interview also covers the diverse advertiser base now investing in CTV and some compelling use cases for data application within the channel. This was during my time at LiveRamp, working on the clean room side of the business and seeing first-hand how the data infrastructure for TV was evolving faster than the market’s perception of it.

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