I was featured in a piece by The Drum looking at what GDPR meant for US marketers and what they should be doing to prepare. My advice was to get a clear concept of the types of data at your disposal and articulate how you’ll gain consent to process it.

This was about six weeks before GDPR went live and I remember the sense of urgency was palpable, especially among US companies who hadn’t fully grasped the extraterritorial reach of the regulation. I was at mParticle at the time and our US customers were suddenly very interested in what their European colleagues had been worrying about for months.

Read on The Drum (registration required)