Following the Logic: My Path to Habu
June 15, 2021 opinion
A long-form piece I wrote on LinkedIn tracing my career from AOL in 2010 through Krux, mParticle, and into Habu. The thread that connects all of these roles is adapting to industry disruption… each move was driven by a shift in how data, privacy, and technology were reshaping the advertising and martech landscape.
Privacy regulations weren’t obstacles in this story, they were catalysts for innovation, and each company I joined was building something that only made sense because the rules were changing.