The press release that kicked off my time at Habu, the data clean room platform that was later acquired by LiveRamp. I joined as Managing Director EMEA to lead the company’s international expansion into the European market.
This was an incredibly formative period… taking a US-born clean room platform and building out the go-to-market for a region where privacy regulation, data collaboration norms, and buyer expectations were all fundamentally different. A lot of what I learned here about international market entry still informs how I think about scaling today.