Decentralised Approaches are Simplifying Clean Room Collaboration
May 18, 2022 video
A VideoWeek interview at New Video Frontiers 2022, where I was also a keynote speaker. We discussed how decentralised approaches to data clean rooms were making collaboration simpler and more accessible for the video and TV advertising ecosystem.
This was during my time at Habu and the conference was a great opportunity to make the case for why clean rooms didn’t have to be as complex as the market feared.