A bylined article I wrote for AdMonsters breaking down what data clean rooms actually are, why they matter for privacy-first audience solutions, and how companies like Disney and NBCUniversal were starting to use clean room technology in practice.

This was early 2022 and clean rooms were still a concept that most people in the industry were hearing about but few really understood. The goal was to write something practical rather than theoretical.

Read the full article on AdMonsters