Blog
Neuralift and the Four Layer Marketing Stack
I’ve been doing some noodling on how best to represent Neuralift’s position in the marketing and data stack and settled on a four tier model with us occupying two layers...
Apple's Next Device Isn't an AI Computer. It's an AI Router.
There’s a revolution happening in how people deploy and engage with AI. Not in data centres or cloud platforms, not even via iOS and android apps, but it’s happening in...
DungeonLift: I Built a Dungeon Crawler as a GTM Tool
I’ve been thinking for a while about how to make Neuralift’s value proposition more tangible and fun to engage with. We’re a deep learning segmentation platform - not the easiest...
Building a moOde Audio Remote Display with a Raspberry Pi3
I found an old Raspberry Pi3B in a drawer last week, and set about a little project aided by Claude Code to make a remote display for my home moOde...
Designing Publisher Business Models for Humans and AI
There’s a question every publisher needs to answer in 2026, and most are not yet asking it clearly enough. It is not “how do we survive AI?” as this framing...
Blissify: Bringing Algorithmic Playlists to Offline Music Collections
One thing I genuinely miss from streaming services like Spotify and Apple Music is the algorithmic music discovery. That moment where a track you’ve never heard before plays and you...
NeuraLearn: Segmentation in an Age of AI
An educational video I put together for Neuralift covering how segmentation is evolving from a descriptive exercise to one of automated discovery. Deep learning, LLMs, and GPU-powered computation are all...
AI Marketing Pioneers - New Digital Age Interview
I was interviewed by Justin Pearse at New Digital Age about how we’re using deep learning at Neuralift to rethink customer segmentation, and why this isn’t about speeding up old...
On Stage: CTV x Retail Media at Retail Media Summit UK
I was on stage at SMG’s Retail Media Summit UK alongside Alex Hodge from Warner Bros. Discovery, talking about what happens when CTV’s premium environments meet retail media’s data-rich capabilities....
Clean Rooms Will Help Data-Driven TV Into a New Era
I spoke to John Moulding at The Media Leader about how data clean rooms are changing the economics of TV advertising. The core argument is that clean rooms let broadcasters...
CTV's Data Hurdles are More Perception Than Reality
A VideoWeek interview where I discussed why the perceived data challenges in connected TV are often bigger in people’s heads than they are in practice. While early data-enabled CTV products...
Data Clean Rooms Come of Age: What's Hot and Not for DCRs in 2025
I wrote a piece for Performance Marketing World looking at how data clean rooms have matured from experimental tech into essential infrastructure for privacy-focused measurement, and what marketers should actually...
Podcast: Data Clean Rooms with Keshav Parthasarathy
I joined Keshav Parthasarathy on the Retail Media Insights podcast to talk about data clean rooms, what they actually do, and why they matter for the retail media space. This...
TechRound Profile: MD EMEA at Habu
A profile piece with TechRound covering why I joined Habu, what made the company’s approach to data clean rooms different, and where I saw privacy-enhancing technologies heading. We also got...
Top 4 Data Clean Room Predictions for 2023
A bylined piece I wrote for The Drum at the start of 2023 predicting how data clean rooms would evolve that year. I covered the expansion of cloud-native adoption, orchestration...
The Hope, Hype and Reality of Data Clean Rooms
I was quoted by Seb Joseph at Digiday in a piece examining the gap between how much the industry was talking about data clean rooms and how few people had...
Decentralised Approaches are Simplifying Clean Room Collaboration
A VideoWeek interview at New Video Frontiers 2022, where I was also a keynote speaker. We discussed how decentralised approaches to data clean rooms were making collaboration simpler and more...
What Is a Data Clean Room?
A bylined article I wrote for AdMonsters breaking down what data clean rooms actually are, why they matter for privacy-first audience solutions, and how companies like Disney and NBCUniversal were...
Podcast: The AdPod with Wayne Blodwell on Data Clean Rooms
I joined Wayne Blodwell on The AdPod to talk about data clean rooms as one of the defining themes of 2021. We covered why clean rooms matter for both advertisers...
SalesTechStar Interview: EMEA Expansion at Habu
A Q&A with SalesTechStar shortly after joining Habu as MD EMEA. We talked about the EMEA expansion strategy, how data clean rooms were starting to matter in B2B contexts, the...
Habu Expands Internationally, Appointing Me as MD EMEA
The press release that kicked off my time at Habu, the data clean room platform that was later acquired by LiveRamp. I joined as Managing Director EMEA to lead the...
Following the Logic: My Path to Habu
A long-form piece I wrote on LinkedIn tracing my career from AOL in 2010 through Krux, mParticle, and into Habu. The thread that connects all of these roles is adapting...
How Adtech is Correcting Itself Post-GDPR
I spoke to Ronan Shields at The Drum about how GDPR’s arrival was forcing the European adtech sector to fundamentally rethink its approach to data. This was just weeks after...
Validity: The Fifth V of Big Data
A LinkedIn article where I argued that data validity - encompassing legal compliance and privacy considerations - should be recognised as a fifth critical dimension of big data alongside IBM’s...
OpenGDPR: An Open-Source Framework for Handling DSARs
I was interviewed by the IAPP (International Association of Privacy Professionals) about OpenGDPR, an open-source framework that mParticle co-created with several other companies to standardise how organisations handle data subject...
What Does the EU's Privacy Reform Mean for US Marketers?
I was featured in a piece by The Drum looking at what GDPR meant for US marketers and what they should be doing to prepare. My advice was to get...
Customer Data: Beyond Advertising
A LinkedIn article I wrote arguing that organisations need to stop thinking of customer data as purely an advertising asset. The piece makes the case for operationalising data across all...
mParticle Expands into Europe
The press release announcing my appointment as GM EMEA at mParticle, the customer data platform that was later acquired by Rokt. This was another US-born platform making its first move...
Krux Opens Offices in France and Germany
Coverage in MediaPost of Krux (later acquired by Salesforce) expanding into the DACH and French markets. I was elevated from Commercial Director of Northern Europe to Country Manager DACH as...